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ALLIANCES: Together We Are Stronger

A prospective client recently sent me an email that closed with the following:

“Thanks to you for reaching out to us. We seem to strongly agree with you that the key to success in the future is collaboration. As I look at the team you have put together, I have to congratulate you. This is an impressive team of experienced professionals. I have to tell you that every time I see groups like yours formed, I am reinvigorated that eventually someone will develop a service model that truly serves the client. With thanks and gratitude to you for what you all are doing.” IMG_0175 This email was another confirmation for us as to the value of strategic alliances. Alliances provide for a “together we are stronger” atmosphere for the following reasons:

A strategic alliance creates a network that is attractive to clients as a one-stop-shop by creating value beyond what an individual company can deliver. It provides the opportunity to offer a wider range of services to clients that otherwise would not be available. It is vital to a business’ success to focus on its core competencies because when a business becomes a jack-of-all-trades, it becomes a master of none. An alliance allows a company to offer its clients a whole new realm of services without losing focus on its own capabilities and its specialized services.

A strategic alliance increases brand awareness to prospective clients that the business may not have reached beforehand. Each business offers a different set of services that are directed toward similar target audiences allowing the business to increase its market size with little impact on the business. If your brand awareness isn’t growing, your business isn’t growing.

A strategic alliance builds additional opportunities to market for minimal additional spend. In addition to each individual or company marketing on their own, an alliance can collectively utilize websites, marketing materials, social media, and industry conferences to share the value of the alliance and create additional marketing opportunities for members of the alliance.

A strategic alliance can compete more effectively by combining various strengths and expertise. Synergy and competitive advantage are elements that lead businesses to greater success.

A strategic alliance ignites a spirit of innovation, provides for collective thinking and problem solving, promotes networking, increases advocacy, and expands the industry knowledge of the members.

What strategic alliances have you developed to grow your business?

Check out our alliance at www.theorchidalliance.com. The Orchid Alliance is an alliance of experienced corporate executives thriving in the entrepreneurial environment by coming together to utilize their deep experience, to follow their passions and to focus their talents on delivering sophisticated training, coaching, marketing, product and platform solutions. The Orchid Alliance taps into the vast network already established by Orchid Network LLC, an executive search and consulting firm, and solves for some of the most challenging business development issues facing the financial services industry today.